Helping drive awareness of your business amongst your key audiences online
Digital PR is now a key part of any company’s integrated PR and communications strategy. It describes the process of obtaining quality links and brand mentions on digital platforms through earned media tactics, to drive awareness of your business, product, or service, by pushing traffic to your website, and enhancing your organic search visibility and performance.
The V Formation PR team has a strong track record of pitching to online journalists and understands what time-stretched journalists want and need from businesses.
Acting as your dedicated newsroom, we take an ‘always on’, proactive approach by constantly monitoring for new opportunities for you and your business to get involved in trending conversations and position you as a thought leader and expert in your field.
V Formation’s digital PR experts can help you with:
- Developing and implementing a detailed bespoke digital PR strategy as part of your integrated PR strategy
- Devising news angles and writing compelling content that resonates with your target audiences
- Securing earned, quality backlinks in international, national, regional and local online media
- ‘Newsjacking’ by keeping abreast of key industry news and developments and identifying expert comment and share of voice opportunities
- Carrying out market research and surveys to generate original data
- Social media and influencer engagement and outreach
- Evaluating and measuring the impact of digital PR strategy and tactics by using tools to assess organic search performance and keyword rankings
