Syncronising traditional PR and digital PR for maximum results
We combine traditional PR and digital PR to create a complimentary and harmonised PR strategy that combines both disciplines for maximum audience engagement and results.
By investing time and energy to understand your goals, target audiences, key messages and business objectives, we identify the best tactics across traditional media relations, public relations, and digital PR, to create and deliver an effective PR plan and campaigns across multiple channels and platforms.
Traditional PR vs digital PR
Typically, traditional PR describes strategies to secure earned media coverage in print media – newspapers and magazines – TV, and radio.
Digital PR is used to develop online presence through creative-rich, data-driven content and strong and authoritative link building, which has a positive impact on the digital profile through high-impact online storytelling and improved SEO that are great for organic search rankings.
Fundamentally, both traditional and digital PR require creative, interesting, timely, well-written content, that communicates key messages to a target audience.
Both have the same important objective – protecting and enhancing your business reputation, whether through a news piece in a local newspaper, thought leadership feature in an industry magazine, or an online opinion piece or blog.
Creating your PR strategy
From our deep dive into your business, sector, customer and client demographics, we will develop a clear understanding of where your business is now, and where it wants to be tomorrow.
Then we will develop an effective PR strategy and plan across traditional and digital PR that will:
- Complement, support and integrate with your overall business objectives and marketing strategy
- Clearly state your objectives and the key messages you want to convey
- Identify and target your audience
- Be supported by tactics set out in a PR plan
- Cover all bases in terms of your reputation
