Hilary is our lateral thinker and all-round optimist.

As director of V Formation, Hilary provides strategic leadership and direction for the team alongside Sue, and oversees the overall management of V Formation. With a passion for demonstrating the power of best practice marketing, she is an established pro at helping businesses find and retain their competitive edge through strategic focus and excellent communications.

Hilary is a down-to-earth communicator and relationship builder. The combination of her instinctive feel for the most relevant and suitable communications strategy for businesses, alongside her unwavering tenacity, is likely what has led to her being regarded as a leading light by those who work with her.

As well as bringing a mixture of marketing best-practice and commercial good sense to the table, Hilary is a real glass ¾ full kind of person and carries that level of positivity with her in all areas of her work. A tech enthusiast with a love for the power of words (and the correct use of the apostrophe), she is also passionate about developing talent, both at V Formation and within the client teams that she manages.

Outside of work, when she’s not being dragged around by her two spaniels, you can find Hilary riding and competing her gorgeous horses (often involving jumping enormous hedges) – or counting down the days to when she can go to Glastonbury again.