Leveraging LinkedIn advertising to reach your target audience

LinkedIn advertising has fast become one of the most powerful tools for businesses thanks to its unique targeting capabilities. The platform enables B2B advertisers to achieve what really matters; getting granular with their targeting in order to reach key decision makers, generate high-quality leads and measure trackable results.

As well as conducting extensive keyword research before launching campaigns, we collaborate closely with our clients to make sure that their LinkedIn advertising campaigns are created, formatted and optimised effectively to maximise their success. We combine insight into user-behaviour, audience targeting and campaign objective(s) to build effective campaigns that generate real success.

Some of our recent results:

V Formation can help you with:

• Managing and optimising your budget to make sure you get the best results for your money
• Keyword research, ensuring you are targeting the right keywords for your target audience
• Analysing historic data (where available) and user-behaviour to influence campaigns
• Managing multiple campaigns through LinkedIn ads
• Utilising LinkedIn’s range of ad formats and identifying which fits your objective best
• Writing engaging and optimised copy to increase conversions
• A/B testing where necessary to maximise budget, spend and results
• Providing thorough and bespoke reports to monitor your campaigns, and making adaptations where necessary
• Giving honest and expert advice on your campaigns – if we think your budget is better spent elsewhere – we will say!

In addition to leveraging LinkedIn’s powerful targeting capabilities, we’re also well-versed in utilising Google Advertising to ensure our clients are reaching their target audience. Click here to find out more.

Our digital team can provide expert support and advice for your current campaigns, as well as the planning and implementation of new campaigns that support your overall marketing strategy. Get in touch today.