Build a digital strategy that serves your business throughout every stage of the funnel
Digital strategy is one of the biggest elements behind every successful business. It connects your online brand, your audience, your content and your goals and manages them within one cohesive plan.
From identifying key channels and setting measurable KPIs, to optimising the user experience and analysing results, we map out the path that turns consideration into conversions.
Our approach
At V Formation, we don’t believe in the ‘one size fits all’ approach. Digital strategy should be totally bespoke to you, your business and your goals. Here’s how we craft digital strategies that deliver:
Discovery and research: we dive deep into your business, your industry, your audience and your competitors to uncover insights that will help shape your digital roadmap.
Channel planning: Whether it’s SEO, paid ads, email marketing or social media, we identify the platforms that align with your goals, your audience and your budget.
Customer journey mapping: We map out the ideal journey for your target audience, from awareness to conversion, to ensure that your business is visible at every touch point with the right messaging.
Benchmarking and performance tracking: We define what success looks like from day one, so you’ll always know what’s working and what needs adjusting. Achieving clear goals needs clear and measurable metrics!
Optimisation: Digital is constantly evolving, and so are we. We monitor, tweak and refine your strategy to keep your activity relevant and successful, which in-turn, keeps the results flowing.
Why is digital strategy needed?
Without a clear digital strategy, your digital marketing is guesswork – and a ‘hoping for the best’ approach just isn’t going to cut it. Whether you’re launching your business or a new service, wanting to generate more leads or simply raise awareness about your offering, we make sure that your digital strategy is perfectly aligned with your goals and objectives whilst acting as an extension of your team, rather than a parallel agency.
Ready to plan a killer strategy with us?
Our team can provide expert support and advice for your current strategy, as well as the creation and implementation of a new one.