Lodders Life magazine – more than just news

Lodders Life is Lodders Solicitors LLP’s magazine for clients, professional contacts and friends of the firm, featuring in-depth client stories, interviews, and the latest news and updates from Lodders. V Formation is delighted to have provided editorial support on all 10 issues of Lodders Life, flexing our storytelling muscles to showcase the firm’s news, thoughts, and specialist expertise.

Published annually, Lodders Life enables the firm to keep its clients and contacts up to date on what is happening within the business in an informative, friendly, and readable manner. It helps to strengthen relationships with clients by providing them with the opportunity to share their stories and showcase their success. The magazine also works as a powerful cross-selling tool, enabling clients and contacts to easily see and understand the firm’s full range of legal services without any ‘hard sell’. Like many law firms, Lodders has moved away from producing endless brochures that quickly go out of date – and Lodders Life fills this gap perfectly.

10^th anniversary edition

The special 10^th anniversary edition of Lodders Life reflected on the growth journey of Lodders and its people over the past decade, as well as recent news and developments. 

The magazine spotlights clients such as nursing provider Taylor & Taylor Care, which has innovated a bespoke approach to care delivery, and land promoter Richborough, which has built its success on doing business ‘the Richborough way.’

We also wanted to highlight the incredible achievement of The Brightsides, a team of four sponsored by Lodders that completed an epic 3,200-mile rowing expedition across the Atlantic Ocean, raising more than £150,000 for charity. A Q&A interview with the crew allowed us to give readers an insight into the experience and emotions of the team as they tackled this formidable challenge.

Issue 10 also showcases Lodders’ new Birmingham home located at the heart of the city’s business district.

Optimising content

Every year, Lodders Life is produced and printed to coincide with Lodders’ jam-packed event season, beginning with the Moreton Show at the start of September. You can learn more about our busy writing and editing production schedule in this case study. 

The magazine is available in both printed and online formats, with articles also published on the Lodders website and optimised for search purposes. In addition, short videos of clients and interviewees captured on site by the Lodders team feature within the online articles to help maximise engagement.

By repurposing the content in this way, we can ensure the articles reach a broader audience and drive traffic to the Lodders website.

Conveying quality and excellence

Commenting on the project, Lucy Faulkner, Account Manager: PR at V Formation, said:

“Lodders Life Issue 10 has been an absolute joy to put together. It was important that from start to finish we kept the firm’s 10^th anniversary in mind, so the content was well-aligned with its growth journey and evolution. We worked closely with Lodders’ marketing team to plan the content, meet and interview Lodders’ people, clients, and contacts, and draft the features and secure approvals from contributors. It was also a great experience collaborating with the design specialists at Reach Marketing to bring the magazine to life, ensuring its design conveyed a sense of quality and excellence. It is always a privilege to be involved in this exciting editorial project with Lodders, and we look forward to working on Issue 11.”

Magazine editorial support

The expert external communications team at V Formation is highly experienced in magazine writing and editing and utilising client magazines to help businesses communicate more effectively with their target audiences – whether externally or internally.

Talk to us about elevating your communications strategy today.