In September 2023, following a strategic shift in focus, Rotherhill turned to V Formation to boost its market presence and influence in the commercial property sector. With a renewed emphasis on positive PR, the company sought V Formation’s Property PR expertise to shape and drive its brand forward.

Groundwork for growth

Rotherhill approached us with the ambition of strengthening its foothold in the Midlands and Yorkshire property market and enhancing its reputation among key agents and investors. Specifically, Rotherhill aimed to:

• Increase deal flow to achieve 10 successful conversions annually
• Become the Agents’ preferred developer in the region
• Gain recognition among London-based agents and investors
• Expand its team to support key areas in development and management
• Position itself as a thought leader within property media
• Foster continual investor confidence through a steady market presence

Constructing a winning strategy

To support Rotherhill’s objectives, V Formation implemented a comprehensive, multi-step strategy:

1. SWOT analysis: We conducted an in-depth SWOT analysis, engaging the Rotherhill team, agent network, and market insights. This assessment identified core strengths, areas of growth, and strategic opportunities, setting a foundation for driving the business forward.
2. Website management: We managed the launch of Rotherhill’s new website, ensuring it communicated the right brand message and provided an intuitive user experience for potential clients and investors.
3. Strategic messaging and tone of voice (TOV): Working closely with Rotherhill’s team, we refined the brand’s messaging to reflect its business values and ambitions, crafting a tone that resonates with its target audience while reinforcing trust and expertise.
4. Digital content plan: We devised a robust content schedule, including regular social media updates, press releases, website content, and case studies, to sustain Rotherhill’s presence in the market and feature its success stories.
5. Targeted campaigns: We identified key sectors and stakeholders to approach with targeted mailshots, enabling Rotherhill to connect meaningfully with new clients and agents. Data analysis from these campaigns informed our ongoing strategies, allowing for refined, impactful outreach.

Building success

V Formation’s tailored approach has significantly elevated Rotherhill’s market positioning and strengthened its team dynamics. The in-depth SWOT analysis provided critical insights that sharpened Rotherhill’s strategic direction, enabling a clear focus on high-value projects. This momentum also led to the addition of a new team member, bolstering Rotherhill’s operational strength and directly advancing its development goals. 

Rotherhill has subsequently extended its partnership with V Formation on a retained basis, ensuring ongoing access to expert PR and marketing support that fuels sustained growth.

Jocelyn Braithwaite, account manager at V Formation, commented: 

“Key to helping Rotherhill was truly understanding its business and goals; the in-depth analysis was an essential starting point. Our approach allows us to respect the confidential nature of much of Rotherhill’s work while still elevating its market presence. The team’s direct, decisive communication style makes collaborating with them a pleasure.”

Sally Bagshaw, director at Rotherhill, shared: 

“We’ve worked with Jocelyn and V Formation over several years, and they’re consistently proactive, professional, and on top of their game. The expertise and drive they bring have been invaluable as we evolve our business strategy.”

Are you looking to elevate your brand in the real estate or commercial property sector? Get in touch with the V Formation team to learn how we can help maximise your potential.