V Formation clients Alltruck plc celebrated their 2018 Annual Awards Night last week. The Alltruck Awards is an occasion where colleagues, customers and suppliers join together to celebrate all of the successes of the year.

Midlands-based Alltruck plc is a truck rental and contract hire business with a difference. It isn’t just about the great truck that are brilliant maintained, there is a strong focus on ‘Protecting Value’.

Each year, Alltruck holds an awards night that seeks to bring together all employees from across the Leicester Head Office and the Nottingham and Loughborough depots, as well as the customers and suppliers of the business.

V Formation’s Sue Carr joined Alltruck plc as their Consultant Marketing Director back in 2016, where she helped develop the idea of the ‘Alltruck journey’ which involved the creation of a strong brand identity – including its now famous pink ball.  Since January, Amy Cooper joined as marketing assistant, helping to produce a large array of marketing collateral and assist with the awards night – which included producing a film and bloopers reel for the event.

This year, Winstanley House became home to the awards and with the fantastic pink ceiling, magician, giant pink balls and candlelit room, the night is certainly one that won’t be forgotten. The night was also supported by local sponsors including Ford & Slater, Santander and Leicestershire Cares.

The focus for the awards this year was placed on Vision 2020, an action put into place by Alltruck to make improvements that will ensure they will meet, or potentially exceed their financial goals.

The awards were a roaring success with Alltruck’s brand values and Vision 2020 being at the forefront of everyone’s minds.